family-building starts here

In partnership with Regence BlueCross BlueShield of Utah, WIN is here to support you on your path to parenthood with comprehensive and inclusive family-building benefits


your WIN program overview

  • Access WIN’s Nurse Care Advocates to answer questions, provide education, statistics, and help ease the emotional strain of family-building
  • Member savings of 10-40% off medical treatment and pharmacy retail prices with financing options available to make paying for treatment even more manageable
  • Access to the largest network of double board-certified Reproductive Endocrinologists & Infertility Specialists from top clinics around the country
  • Simple payment process – with a single payment to WIN, we handle all payments to providers and pharmacies for your treatment.
  • Complimentary Prenatal Program is offered to all enrollees and includes a 90 day supply of Folic Acid.
  • No clinical or age criteria to participate. No fees to enroll.

find your in-network provider

WIN’s Nurse Care Advocates have deep expertise in family-building and family well-being support and can match you with providers best suited to help you achieve your goals. Or you can click below to log into the MyWIN portal and browse in-network providers at your convenience.

WIN logo white

download the
WINFamily App

With the WINFamily App, expert support and guidance is in the palm of your hand. Scan the QR code to download the app and create your account using your Regence BlueCross BlueShield of Utah employer code:
REGUT
  • Speak with a Nurse Care Advocate by phone or video chat
  • Privately track multiple family-related activities
  • Set calendar reminders for doctor appointments and other medical events
  • 24/7 access to WIN's on-call Nurse Care Advocates

Join us for our 2025 webinar series covering all things family-building
and family-wellbeing.
Win Icon

let's talk about your benefits

The WIN team is here to answer any questions you have. Call Regence BlueCross BlueShield of Utah’s dedicated phone line 844-439-3094 Monday-Friday 9:00am - 9:00pm ET. Sí Hablamos Español.