Building and
Supporting Families

In partnership with BCBSKC, WIN is here to support you with comprehensive family-building benefits.

Your WIN Program Overview

WIN's Self-Pay Program

WIN’s Self-Pay Program gives members access to below-market treatment bundle rates, financing options, concierge nurse support, and the nation’s top Reproductive Endocrinologists to make family-building more accessible.

You qualify for WIN’s Self-Pay Program if you do NOT have fertility coverage, or if you have fertility coverage, but have exhausted your benefits.

Let's get started!

If you qualify for WIN’s Self-Pay Program and would like to enroll today, please contact WIN by clicking the button below.

Enroll Now

Download the
WINFamily App

With the WINFamily App, expert support and guidance is in the palm of your hand. Scan the QR code to download the app and create your account using your BCBSKC employer code:
Install
BCBSKC
  • Speak with a Nurse Care Advocate by phone or video chat
  • Privately track multiple family-related activities
  • Set calendar reminders for doctor appointments and other medical events
  • 24/7 access to WIN's on-call Nurse Care Advocates

Join us for our 2026 virtual event series covering all things family-building and family-wellbeing.

Click to RSVP

Let's talk about
your benefits

The WIN team is here to answer any questions you have. Call BCBSKC’s dedicated phone line 844-446-2332

Monday-Friday 9:00am - 9:00pm ET. Sí Hablamos Español.

How do I get started with WIN?

If you qualify for WIN’s Self-Pay Program and would like to enroll today, please contact WIN at 844-446-2332

What if I do not qualify for WIN's Self-Pay Program?

If you do not qualify for WIN’s Self-Pay Program, please contact your insurance company to:

  1. Understand your options and learn more about any employer coverage you might have for treatments and medications.
  2. Confirm how to access and navigate your fertility benefit—including provider options and authorization requirements.
What can I expect after I enroll?

A WIN Patient Specialist will help you find an in-network provider near you, discuss medication options, review financing options, and schedule your first consult with a WIN Nurse Care Advocate for any clinical questions you might have.

We handle the paperwork, so you can focus on building your family. A WIN Patient Specialist will work closely with your provider to get the details of your treatment plan and prescriptions. Then, together, we’ll review your personalized quote and discuss payment options. Once you approve, we’ll handle the insurance authorization and coordinate the delivery of your medications.

What is a Nurse Care Advocate?

WIN’s Nurse Care Advocates are experienced, licensed nurses with a minimum of 5 years of experience in a fertility clinic. They are available to answer any clinical questions you may have about your treatment and medications.