Building and
Supporting Families

In partnership with Tractor Supply Company, WIN is here to support you on your path to parenthood with comprehensive family-building and family well-being benefits

Your WIN Program Overview

Eligible Tractor Supply Company members are provided the following benefits:

Fertility Benefit

A lifetime maximum benefit of 1 cycle toward eligible expenses related to fertility treatment and unlimited coverage toward fertility medications with an approved treatment cycle.

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WINMaternity

Individualized maternity expertise to inform and support you through each step of pregnancy.

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Let's get started!

To get started, complete the form and book a consult with a WIN Nurse Care Advocate, who can guide you through your benefit and next steps.

Find your in-network provider

WINs Nurse Care Advocates have deep expertise in family-building and family well-being support and can match you with providers best suited to help you achieve your goals. Or you can click below to log into the WIN patient portal and browse in-network providers at your convenience.

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Download the
WINFamily App

With the WINFamily App, expert support and guidance is in the palm of your hand. Scan the QR code to download the app and create your account using your Tractor Supply Company employer code:
Install
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  • Speak with a Nurse Care Advocate by phone or video chat
  • Privately track multiple family-related activities
  • Set calendar reminders for doctor appointments and other medical events
  • 24/7 access to WIN's on-call Nurse Care Advocates

Join us for our 2026 virtual event series covering all things family-building and family-wellbeing.

Click to RSVP

Let's talk about
your benefits

The WIN team is here to answer any questions you have. Call Tractor Supply Company’s dedicated phone line 844-943-5280

Monday-Friday 9:00am - 9:00pm ET. Sí Hablamos Español.

How do I get started with WIN?
Simply fill out the form on this page to connect with a WIN Nurse Care Advocate, who will learn about your needs and goals, enroll you in the program, and help you get the most out of your WIN benefits.
Is there a cost to enroll with WIN?
No. Enrollment with WIN and access to the WINFamily App are fully covered by your employer-provided WIN benefit.
What is a Nurse Care Advocate?
WIN’s Nurse Care Advocates are experienced, licensed nurses with a minimum of 5 years of experience in a relevant clinical setting such as fertility, menopause, andropause, or maternity.
What kind of support can I get from my Nurse Care Advocate?
You’ll be paired with a Nurse Care Advocate who will be your primary support person and point of contact throughout your journey. Your Nurse Care Advocate can help you navigate your benefits, find an in-network provider, coordinate care throughout your family-building and well-being journey, and answer any questions you might have.
How do I find in-network providers?
Use the “Find Care” feature in the app or portal to search for in-network providers based on location, specialty, and services. If you need further assistance, your Nurse Care Advocate can help match you with a provider best suited to help you achieve your goals.